A brand image consists of all associations and information that reach people, who receive, filter and interpret them. Thereby, a brand image consists not only of proper measures, but also of acts of communication and images or ideas connected with a given brand.
For this reason building a strong brand image consists not only of presenting attractive and qualitative goods or services to potential clients, but also of making positive associations with the brand. In this case branding, because that is the name of building a good brand image, binds marketing and visual operations.
All graphic signs and symbols connected with the brand, as well as complete visual identification, are the visual elements that build the brand image. An ideal solution is one where the visual identification equals with the values and ideas of a given brand. Conveying an idea, e.g. in the form of a logo or personalised graphics, is not an easy task. It is worth remembering, however, that a professional graphic designer with experience in marketing and Public Relations will manage creating a complete and unique visual identification.
Therefore, if you are looking for this kind of specialist, I am inviting you to use my services.
