A graphic designer’s job is not limited to coming up with a decent logo. One should also remember the corporate identity, which serves as a manual of sorts. A corporate identity handbook not only specifies the various parameters and variants of the logo, but also contains information regarding its intended use and allowed modifications.
What can be found in an corporate identity?
A handbook’s contents are mostly dependent on the specific client, but there are some items that it should always contain. It should definitely being with a description of the logo’s meaning and origins. The logo’s structure, sizing and proportions should also always be included. It’s always a good idea to include its horizontal and vertical versions, as well as its scaling and acceptable minimum size.
You should also never forget to include a description of the colour scheme of both the signet and the logotype. The colours are usually described with the RBG, CMYK and Pantone systems. By including all this information, your logo will always be able to be replicated in a multitude of carriers. At the same time, specifying its basic and protective field will retain its readability.
The corporate identity should also contain variants and various colour versions of the logo. If the logo as an abbreviated version, such as a signet, it should also be mentioned in the handbook. Yet another matter to consider is to describe the utilised typography, which should be consistent with other elements of the visual identification.
It is crucial to specify the rules of the logotype’s proper usage, along with unacceptable application and modifications.
The corporate identity should be available in both electronic and physical renditions. It is a good idea to include files and cards presenting the different variants of the logo.