Blog

Storytelling in commercials.

17 July 2017 - 20:45:47

Stories have always been present in our culture. It can even be said that they surround us everywhere- in literature, the Internet, TV, radio, and simple conversations about daily events. Stories can also find their application in commercials. ‘Narrative marketing’ is another name for ‘storytelling’. It refers to tales created by brands in order to […]

What is the Polish School of Posters?

28 June 2017 - 16:15:59

A good poster is something more than just an advertising medium. It can be art, or even a work of art. Poland has a long and rich tradition in this field. It is not a coincidence that the first Polish so called ‘artistic poster’ was made in 1899 by Stanisław Wyspiański- a playwright, painter, and […]

What is website layout?

5 June 2017 - 14:15:21

Nowadays it is hard to imagine doing business without being present on the Internet. A considerable number of marketing managers are strongly convinced that, if ‘you’re not online, you don’t exist’. Even though this view is quite extreme, it is hard not to notice the fact that more and more people are searching for products […]

World Graphics Day

27 April 2017 - 11:30:46

World Graphics Day April 27

What is visual merchandising?

19 April 2017 - 21:06:42

The main aim of marketing is to present a product in the best possible way and convince the client to buy it. Commercials in mass media of different sort, such as TV, press, radio, or the Internet constantly encourage us to make a purchase. However not everybody is aware of the fact that even by […]

Happy Easter

13 April 2017 - 23:22:28

Happy Easter!

Packaging Innovations 2017

6 April 2017 - 21:56:38

9th Packaging Innovations 2017 4-5 April 2017, EXPO XXI Warsaw

How to design an exhibition stand?

7 March 2017 - 21:43:43

Trade shows are a great opportunity to meet with business partners and clients. The preparation procedure for this important event must include, among others, designing an appealing stand- in this case, first impression seems to be the most important. A good stand must attract attention and present our offer in a clear and, at the […]

What is product visualisation?

5 February 2017 - 16:17:16

Every producer is aware of the fact that in order to sell a product they must first present it to the client in the best possible light. There are, of course, different types of advertisements, varying in terms of range and impact. Still, an important role is played by image, both on-line and printed, as […]

How to design a good poster?

9 January 2017 - 18:19:07

A poster is a large- format print, in which graphics plays the main role. A poster tells people about various events, but its advertising effect is even more important than informational function. We could treat it as another marketing tool, but also as a form of applied arts. A good poster should be a combination […]

What is naming?

27 December 2016 - 19:17:27

Once we get around to creating our own company and decide on the specific kind of business activity, one issue needs to be tackled before even thinking of preparing a marketing strategy or visual identification. It’s our company’s name. The name of your company should obviously be catchy and have something to do with the […]

What’s an corporate identity?

28 November 2016 - 20:57:53

A graphic designer’s job is not limited to coming up with a decent logo. One should also remember the corporate identity, which serves as a manual of sorts. A corporate identity handbook not only specifies the various parameters and variants of the logo, but also contains information regarding its intended use and allowed modifications. What […]

Designing a logo- key details.

24 October 2016 - 19:30:11

In the reality depending so much on images designing an attractive visual identification for a brand becomes a key factor for its promotion on the market. Even though designing a logo seems very easy, it may pose a challenge for a person without the required skills and knowledge. That is why this task should be […]

How to create a brand’s personality?

5 September 2016 - 19:25:46

A brand’s personality is a set if human-like traits attributed to the given brand. It usually means certain ideas that define the brand but could also be used to define a person. A client that purchases a product of a brand that has a personality also purchases a certain idea. It is best visible in […]

What is advertising illustration?

1 August 2016 - 12:21:42

There is no singular definition of advertising illustration. It is best described as a two-dimensional graphic, contained on advertising items, such as flyers, banners, articles, catalogues, posters, etc. It is one of the most important elements of press advertising. Its role is to relatively quickly and effectively draw the client’s attention and to present the […]

What is commercial art?

1 July 2016 - 15:45:41

Commercial art is a type of graphical art. As the name suggests, it is a branch of plastic arts utilised commercially. In practice it means that it is mostly associated with advertising and publishing, even though commercial art can be found in almost every industry, because it covers numerous kinds of printed materials, such as […]

Design It training by AEGEE European Students’ Forum- Cracow

10 June 2016 - 17:26:33

I had the pleasure to be invited by the European Students’ Forum to give a series of lectures in Collegium Paderevianum in Cracow on 4-5 June 2016. The topics were: Graphic Design and Visual Identity basics. I was also asked to lead a training on Adobe Illustator basics. DESIGN IT project is a training in […]

Some thoughts on rebranding

3 June 2016 - 14:27:03

In the simplest of terms, the main goal of rebranding is to change the way that a given brand (service, product, company, institution, etc.) is perceived by its clients. The most basic level of rebranding would entail e.g. changing the logo or the name of a product or a company. It is, however, a very […]

What is Visual Identity?

2 May 2016 - 18:01:19

Visual Identity is made up of all the symbols, marks and graphics applied to create a corporate design of a given organisation and differentiate it from competitors. The main components of Visual Identity are a logo, corporate typography, and colour palette. These elements have a great impact on other visual parts of corporate image. One […]

Why is a professional logo essential for brand image?

5 April 2016 - 10:06:02

There are multiple reasons why having a professionally designed logo is beneficial. Firstly, it is important to know that the lack of one practically prevents to achieve any success on markets bigger than local, e.g. limited to one small town. It is difficult for a client to identify a brand when he can not think […]

How to build a strong brand image?

13 March 2016 - 18:19:05

A brand image consists of all associations and information that reach people, who receive, filter and interpret them. Thereby, a brand image consists not only of proper measures, but also of acts of communication and images or ideas connected with a given brand. For this reason building a strong brand image consists not only of […]

Why is it beneficial to use the services of a professional graphic designer?

10 February 2016 - 16:08:39

Cooperation with a professional graphic designer brings numerous benefits. Firstly, you will be sure that your project is unique. A professional graphic designer does not only create a new quality, but most importantly knows where the line between creative inspiration and plagiarism lies. Using the services of an expert guarantees that your project will be […]

Fat Thursday — business is usual ;) — what does the graphic artist do?

4 February 2016 - 14:50:44

A graphic artist is usually a necessary evil. A useless expense. Contrary to what one may think, however, putting together a proper graphical project is no small feat. A graphic artist can help out with doing just that. An experiences professional will be able to utilise their extensive knowledge and experience to create a unique project […]

#dladzieciakow

21 November 2015 - 19:44:32

#DLADZIECIAKOW Lately I was honoured to participate in a charity project #dladzieciakow (#forkids), whose goal was to collect money for Christmas presents for over 400 children in 21 orphanages all over Poland. The man responsible for the project and handling its organisation is Karol Zielinski. He’s managing the website, the promotion and the cooperation with […]

FOR FREE – Royalty Free – etc.

2 November 2015 - 19:04:48

We all like to get everything FOR FREE, but! Is everything actually free of charge? That is the question! This is another entry for the ones that enjoy useful links to bookmark. I often look for photographs for my clients, for myself, etc. Very often I create graphics or vectors also by myself, but sometimes […]

What’s a mock-up?

19 October 2015 - 16:19:56

On the Internet nowadays everything is either free of charge, or not. Either way — if anyone wants to gloat about something, it takes a lot of effort – NOT ANYMORE! Most of YOU already know that. MOCKUP – or rather a mock-up – is a kind of a photograph, an outline for items or […]

First steps on the blog

18 October 2015 - 20:50:27

Welcome to my new blog! The goal is to expand it regularly with new content. The items that I shall discuss here will range from very serious to very frivolous, but hopefully never boring. Everyone should be able to find something here they will like. I am not much of a writing person so I […]